The Campaign „Caroli keeps the Romanians moving” which built Caroli’s positioning as the fuel for Romania, brings the brand to a new stage, closer to the family universe. Caroli talks about mothers and about the role meals play in their family life, being an expression of maternal love and care for the dear ones, the communication agency explains.
„ We came up with the creative idea after an intensive consumer study. We realized we needed to talk about what it means to be a mother and not about what they do. That’s why we managed to break the category norm: the mother that feeds the family and looks after it; what is more important is that she makes us better persons. She is a role model for her children, she helps them with her intuition, she builds their trust, and she prepares them for life”.